Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05232_Field_OMJE T59.txt

Text File | 1996-04-10 | 707b | 14 lines

shift had already taken place from Gutenberg’s
galaxy, the print dominated culture, into this
electronic culture. And McLuhan in that sense is
very relevant for us now, because he provides that
kind of wider context in which we can make sense
of what is happening now as we move from an era
when television was the dominant medium into an
era when information technologies, and specifically
digitally electronic computers are the dominant
medium. Whatever forms that will take, it’s
McLuhan’s diagnosis of that situation that’s
helpful. How do these media then move? Well, new
dominant media come along—and they take older
media as content, just as is happening now. But